Resources
Guides, articles, and advice for founders.
The Investor Mindset

Learn how early stage investors think and how they evaluate investment opportunities. A must read for every startup founder.
Download your free copy.
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Articles
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Avoid These Common VC Pitch Mistakes
Getting a VC's attention is hard. You'll have a single shot to impress. Make sure to avoid these pitfalls that will quickly derail your pitch.

How to Stand Out in a Sea of Startup Pitches
The average VC invests in less than 5% of the startups pitches he/she receives. To get a term sheet, you must stand out. Here's how.

New Foundlands & Better Mouse traps
All startups can be divided into 2 buckets: new foundlands and better mousetraps. Learn the differences between them and what it means to you.

Navigating Investor Rejections
Getting rejected by VCs is a given. While every founder experiences it, it's never easy. Here's how to best handle it and move on.

10 Questions to Answer Before Fundraising
Don't raise capital from investors before answering these 10 key questions with an honest "Yes".

Must Have Data Points for Any VC Pitch
Data points are key for any VC pitch deck. Stand out by covering these key, but often overlooked data points.
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Avoid These Common VC Pitch Mistakes
Getting a VC's attention is hard. You'll have a single shot to impress. Make sure to avoid these pitfalls that will quickly derail your pitch.

How to Stand Out in a Sea of Startup Pitches
The average VC invests in less than 5% of the startups pitches he/she receives. To get a term sheet, you must stand out. Here's how.

New Foundlands & Better Mouse traps
All startups can be divided into 2 buckets: new foundlands and better mousetraps. Learn the differences between them and what it means to you.

Building Your Company Your Way
Blitz-scaling or careful gradual building: which strategy is the right one for long term startup success?
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The Investor's Matrix
The market and space are key factors for VC investors. Learn how investors evaluate your space and how it affects their perspective.